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Case studies

Each one covers the same three things: what was actually broken, the architecture that fixed it, and what changed for the business afterwards.

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B2B SaaS / 2025 Featured

Partner Portal for an Enterprise SaaS Vendor

A multi-tenant portal where 600+ resellers register deals, track commission and pull co-marketing assets — with every deal mirrored into Salesforce in near real time.

active partner accounts: 600+ active partner accounts
deal-to-Salesforce latency: <2 min deal-to-Salesforce latency
duplicate opportunities after launch: 0 duplicate opportunities after launch

PHP Laravel REST APIs Vue 3 MySQL +2

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Manufacturing / 2025 Featured

Multi-Touch Attribution Dashboard

Campaign reporting across Marketo, Salesforce and web analytics — 40M+ touchpoints rendered as funnel, cohort and attribution views that load in under a second.

touchpoints modelled: 40M+ touchpoints modelled
median dashboard load: 9s → 380ms median dashboard load
sources of truth: 3 → 1 sources of truth

PHP Laravel Vue 3 MySQL Salesforce +1

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B2B Software / 2024 Featured

Salesforce ↔ Marketo Sync Service

A NestJS microservice keeping leads, contacts and activities consistent between Salesforce and Marketo under strict API rate limits — with replayable failures.

records synced / month: 2M+ records synced / month
sync success rate: 99.9% sync success rate
failures replayable: 100% failures replayable

Node.js NestJS REST APIs MongoDB RabbitMQ +2

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Professional Services / 2023 Featured

HubSpot Lead Routing & Enrichment Engine

Rules-driven lead scoring, enrichment and territory routing on top of HubSpot, replacing a manual triage that ran once a day.

median first response: 14h → 10min median first response
leads auto-routed: 100% leads auto-routed
manual triage steps: 0 manual triage steps

PHP Laravel REST APIs Vue 3 MySQL +1

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Logistics / 2023

Legacy Yii 1 Portal Modernisation

Migrating a business-critical Yii 1 client portal to Laravel in slices, without a freeze and without a big-bang cutover.

hours of downtime: 0 hours of downtime
incremental migration: 9 mo incremental migration
coverage on critical paths: 70%+ coverage on critical paths

PHP Laravel Yii 2 Yii 1 JavaScript +1

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Marketing / 2022

Multi-Brand WordPress Marketing Platform

Twelve standalone brand sites consolidated into one multi-site platform with shared components, a common design system and centralised lead capture.

sites to maintain: 12 → 1 sites to maintain
for all lead capture: 1 schema for all lead capture
less duplicated template code: ~80% less duplicated template code

PHP WordPress JavaScript HTML CSS +1

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B2B SaaS / 2024

Headless Content Hub on Sanity

A headless content platform feeding a marketing site, an in-product resource centre and email campaigns from one editorial source.

content sources: 3 → 1 content sources
publish without deploy: instant publish without deploy
channels from one model: 3 channels from one model

Node.js Express Sanity React JavaScript

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