Multi-Brand WordPress Marketing Platform

Twelve WordPress installs, twelve themes, twelve plugin sets and twelve update schedules. A change to the lead form meant twelve deployments, and lead data arrived in the CRM in twelve slightly different shapes.

I consolidated everything onto a WordPress multi-site with one shared parent theme and per-brand child themes carrying only the visual differences. Reusable Gutenberg blocks replaced duplicated page templates.

Lead capture moved behind a single normalising endpoint that validates, de-duplicates and forwards to the CRM in one consistent schema, so a form change ships once for all brands.

One deployment instead of twelve, a consistent lead schema in the CRM, and new brand launches measured in days rather than weeks.